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Real Fruit, Real Chocolate, Real Indulgence

TruFru is a paradise for fruit and chocolate lovers seeking real, natural, gluten-free, and antioxidant-rich products.

The platform offers an array of dried fruit snacks with delicious chocolate coatings, aiming to provide a healthier indulgence on the go. TruFru focuses on maintaining the integrity of the fruits’ aroma, flavor, and nutritional value by freezing and drying them fresh before dipping them in rich chocolate.

Healthy Indulgence

TruFru emphasizes offering healthier alternatives to typical snacks by combining real, natural, gluten-free dried fruits with antioxidant-rich chocolate.

Freeze-Dried Innovation

TruFru uses a freeze-drying process to preserve the natural flavor, aroma, color, and nutritional content of ripe fruits.

Customer-Centric Approach

With easy login and registration, free shipping on all orders, and a dedicated support team, TruFru ensures convenience and satisfaction for both individual buyers and retailers.

Diverse Product Offerings

TruFru provides a wide variety of flavor combinations to cater to different tastes, ranging from berries to tropical fruits, all coated in premium chocolate.

Challenges That We Faced at the Start

Building a seamless and engaging eCommerce experience for TruFru, which specializes in a niche market of healthy and tasty snacks, required a thoughtful approach. Some of the key challenges included:

User-Friendly Experience

Ensuring the platform was easy to navigate for both fruit and chocolate enthusiasts and retailers.

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Visual Appeal & Functionality

As TruFru is all about indulgence and taste, it was crucial to create a visually rich website that reflects the brand's value while maintaining high functionality.

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Retailer Integration

Enabling retailers to join the platform with ease and ensuring their registration and account management was seamless.

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Product Presentation & E-Commerce

Creating a platform that would showcase their wide variety of products with a user-friendly shopping experience.

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Solution

Our Solution

To overcome these challenges and ensure the platform resonated with TruFru’s brand identity, we designed and developed a WordPress-based eCommerce website that catered to both individual consumers and retailers.

  • Enhanced User Experience

    We built a streamlined login and registration system that allowed both customers and retailers to easily sign up and navigate the platform.

  • Seamless Shopping Process

    We ensured a smooth product browsing and checkout experience by optimizing the site for eCommerce, with features like free shipping on all orders.

  • Retailer Integration

    A “Become a Retailer” feature was implemented, simplifying the process for businesses interested in selling TruFru products.

  • Performance Optimization

    Ensured that the site performed well with responsive design across all devices, from desktops to mobile phones, enhancing user accessibility and engagement.

Excellent Features That Shape TruFru

Our developers studied market status and audience response to understand and create a one-of-a-kind solution. Each feature adds to the quality of the app and creates a cohesive environment. This enables users to freely interact with TruFru and exploit its capabilities.

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    Easy Login & Registration

    Simplified process for users and retailers to join the platform.

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    100% Real & Quality Products

    TruFru's dedication to real, natural ingredients was showcased through visually compelling product pages.

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    Become a Retailer

    An intuitive registration process for businesses looking to sell TruFru products.

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    Dedicated Support Team

    Integrated support functionality to assist customers and retailers effectively.

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    Free Shipping on All Orders

    Incorporated shipping promotions to encourage higher customer satisfaction and conversion rates.

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The Services We Provided

The team required an out-of-the-box thought methodology when working on TruFru. We employed our world-class services to bring out the best in the app and create a market-leading product to serve the masses.

ui-ux services
UI/UX Design
ui-ux services
Web App Development
QA services
Quality Assurance
Deploy services
Deployment
Project services
Project Management
Miantain services
Maintenance

Project Milestones We Achieved

The team put up a massive effort to create innovative solutions for the web app that would further be applied in future app development.

Requirement Gathering

The developers sat down with the TruFru team to understand the project objectives and vision.

Duration:

10-15 Days

Team Members

Business Analyst and QA

App Designing

The design team got down to work, creating engaging interface designs and layout unlike anything in the market.

Duration:

20-25 days

Team Members

UI & UX Designers,BA

App Development

As the work began, the developers built various aspects and features; all that within the deadline.

Duration:

75-80 days

Team Members

Expert Developers,Designers

App Testing

The QA team thoroughly tested every aspect our developers built to ensure it was market ready.

Duration:

13-15 days

Team Members

QA,Developers,BA,Project Manager

The Result

The result is a sleek, engaging, and user-friendly platform that allows customers to explore TruFru’s extensive product offerings, all while enjoying a smooth shopping experience. The website’s responsive design ensures that customers can browse and order from any device. Ultimately, the website embodies the perfect balance of indulgence and health, staying true to the TruFru brand.

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Tech Stack

Our team employed state-of-art tools and technologies to create a sophisticated and user-friendly app. Leveraging the power of Angular, Node.js, and more, we ensured a seamless user experience, robust functionality, and future-proof scalability. Every line of code and every integration reflects our commitment to excellence and innovation in app development.

UI/UX Design

With a keen eye for user experience, our designers intricately wove together functionality and aesthetics, to create an immersive delight.

  • Figma

Frontend

We immersed ourselves in frontend development, crafting engaging and intuitive interfaces that define the user experience.

  • HTML5/CSS3

Backend

We dived headfirst into backend development, architecting digital foundations that would shape the platform.

  • WordPress
  • MySQL

Quality Assurance

The quality assurance team spent dedicated hours to test the app thoroughly and share its view with the developers for a perfect app.

  • Selenium
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